| Still marketing through press releases, networking | | | | thousands, even tens of thousands of people daily |
| groups, and talks to groups? If these ways have | | | | on the net. This untapped eager-to-buy audience |
| brought you few clients or product sales, you may | | | | awaits your service and product. For more |
| now be ready for your virtual marketing machine, the | | | | information on this, contact your book and Internet |
| Internet! To get ready follow the following ten tips: 1. | | | | promotion coach. 7. Include your five-to-eight line |
| Buy an up-to-date computer with a 56k modem or | | | | signature at the end of every email you send with a |
| more and Internet capability. 2. Open an email | | | | benefit or special book you want to sell. Include your |
| account. Bypass the freebies, because you need an | | | | name, email address, Web site address and phone |
| email account from which you can send an | | | | number, local and 800 number. Include your business |
| attachment. You want to look professional. For you | | | | practice number one benefit and be sure to offer a |
| email address, don't use confusing letters and | | | | free special report or ezine so you can collect those |
| numbers. Use your name plus business keyword such | | | | email addresses for future promoting. Make your |
| as 3. Educate yourself about email, the Internet, and | | | | email and web site hyperlinks to make it easy for |
| your own computer program. Take a community | | | | your client to click through to where you are selling |
| college or adult school computer and Internet | | | | your products or service. Separate each email's end |
| program at low cost or free. You'll notice many | | | | and signature with graphics such as ==== or #####. |
| others like yourself there, eager to learn. More | | | | 8. Market your service, book, or products through |
| advanced students will help you each step of the | | | | writing short articles to submit to opt-in ezines. Use a |
| way. 4. Hire a one-on-one low-cost computer/internet | | | | search engine to find Web site ezines in your |
| coach, who can give you individual lessons if you | | | | category or genre or send directly to the ezines. |
| don't want to attend seminars. They can help you | | | | Your article must be compelling, concise and useful, |
| proceed successfully with your eBusiness. Call your | | | | so take care and edit it until it shines. Most editors |
| local high schools, computer schools or colleges for | | | | and publishers want articles from 500-800 words. |
| computer-savvy student who will be happy to | | | | These people want and need your free information |
| receive $8-10 an hour. Connect with teachers, career | | | | for their ezines web sites. They publish with your |
| centers, or student centers to start the ball rolling. | | | | Signature Box at the bottom. 9. Submit your articles |
| Tell them you want an assistant. Make an ad that | | | | to top Web sites to multiply sales. To market your |
| lists the capabilities you need. Be sure to follow up | | | | service business or books, boost your Web site |
| because schools are less business oriented and may | | | | popularity to the top ten through the search engines |
| not call you back. 5. Hire a computer assistant | | | | by submitting how-to articles to sites with your |
| because you are not only a coach, speaker or | | | | category. Top site ezines get from 15,000 to |
| author, you are a business! These assistants can | | | | 500,000 readers daily. These sites need your daily |
| send out emails, create appropriate folders of | | | | content, and they will pay you handsomely by |
| important contacts and email lists, send out | | | | including your key words that help your search engine |
| appropriate email and keep your computer files | | | | position. Your Internet marketing coach is #3 now on |
| up-to-date and organized. Make them part of your | | | | Google and 35 others. When you submit your articles, |
| virtual marketing machine at a very low cost. Use | | | | the site also includes your URL in a hyperlink straight |
| your assistant as much as you want to expand your | | | | to your Web site or where ever you sell your |
| success. You will look like a successful professional by | | | | products or service. In no time, you can be listed on |
| adding new part-time staff. Start with 6-9 hours a | | | | 900+ other sites with a link back to yours. 10. Create |
| week, and watch your clients and product sales | | | | your own inexpensive book Web site. Coaches can |
| grow! 6. Offer more than just one product to your | | | | catapult their business with a short print or eBook. |
| potential buyers. Part of the plan is to allow | | | | While it's possible to sell books on other publishers' or |
| automatic, ongoing sells for your lifetime, either on | | | | book sellers' sites, you need to look forward and |
| your Web site or other seller sites. If you plan to | | | | eventually develop your own site. Authors without a |
| write a book, write a short one first. Then, expand | | | | site are like business people without email. You don't |
| as you can. Publishing a short book is savvy business | | | | need a fancy Web site. Make your home page sizzle |
| because you start making money right away to fund | | | | with dazzling ad copy, headings, and a sales letter. |
| your other projects. Divide and conquer. Think of | | | | You will sell books and make your coaching practice a |
| chapter excerpts, articles, tips, or how-to lists you | | | | household word. Be willing to do what it takes, such |
| can email free to prospective buyers. Incorporate a | | | | as hire an internet or book coach, to get Online |
| plan and action steps to sell other products that | | | | savvy because this wonderful marketing machine is |
| relate to your book. These could submit informational | | | | there for you and your business success. |
| pieces to ePublishers so that your word gets out to | | | | |