| ign="center"> | | | | written sites is that there is absolutely no need for it. |
| Poor SEO content is found all over the Internet | | | | Microsoft Word has a perfectly good spelling and |
| these days. Either because they don't have the funds | | | | grammar checker, so you can avoid most issues by |
| for a Web copywriter, or because they figure it can't | | | | writing your content in your word processing |
| be too difficult, many small business startups and | | | | program before copying and pasting it onto your |
| webmasters decide to write their own website copy. | | | | website. It is also good to have a friend or family |
| Unfortunately, the result is often disastrous, as they | | | | member look over the content before you publish it. |
| don't know what it takes to create good content, | | | | 2) DON'T write empty content. |
| and misunderstand the rules of search engine | | | | Another problem often found in poorly written SEO |
| optimization. | | | | content is that it doesn't really mean anything. All too |
| The most common errors in do-it-yourself SEO | | | | often, people repeat empty concepts in sentence |
| content usually fall into three categories: improper | | | | after sentence, just to squeeze a couple more |
| usage of keywords, poor grammar and spelling, and | | | | instances of their keyword phrase into the article. |
| empty content. Here are some suggestions to help | | | | Good content, on the other hand, offers useful |
| you avoid these pitfalls. | | | | information, not just keyword-crazed fluff. |
| 1) DON'T use your chosen keywords in every single | | | | Maybe you don't want to give away trade secrets or |
| sentence. | | | | information that you are selling via your website, but |
| One of the biggest pitfalls in do-it-yourself content is | | | | useful content will draw more readers than useless |
| trying to fit the keywords into just about every | | | | content. Don't forget, the search engines also use |
| single sentence. This is called keyword stuffing, and | | | | outside links to your site in their formula to determine |
| actually does not do you any good. In fact, it can | | | | search engine ranking, and publishing helpful articles |
| hurt your search engine rankings. Search engines do | | | | can encourage blogs and other websites to link to |
| look for certain keyword content when ranking | | | | you. |
| websites, but they were very quick to catch on | | | | Despite what you might think, writing good SEO |
| when people started keyword stuffing instead of | | | | content isn't something that just anyone can do. |
| having high quality content. As a result, an unnatural | | | | Internet copywriters often work in the industry for |
| concentration of keywords can actually ding you in | | | | years, constantly honing their skills. But by following |
| search engine results, putting your site farther down | | | | these simple rules, you can at least ensure that your |
| the list instead of moving it up. | | | | content won't be blacklisted or dinged by the search |
| Instead, try to use your chosen keywords as | | | | engines. |
| naturally as possible. In general, using it once or twice | | | | Sandy Winslow is an author of many subjects |
| in the first few sentences, and then as it would | | | | including search engine optimization. Avoid some of |
| naturally occur throughout the rest of the content, is | | | | the most common pitfalls of seo content with these |
| the best approach. You should also put your primary | | | | tips. |
| keyword in the title and the meta tags. | | | | Report this article |
| 2) DON'T publish your website without first checking | | | | This article is free for republishing |
| your spelling and grammar. | | | | Source: |
| Poor spelling, grammar, capitalization, and punctuation | | | | Republish this article |
| are some of the most painful things to see on the | | | | |
| Internet. The search engines may not care about | | | | Ask a Question About this Article |
| this, but if you publish a website that reads like a | | | | >> How can I tell the girl that I love her very |
| second grader wrote it, eventually it will come back | | | | much? |
| to bite you. You see, keyword content isn't the | | | | >> November 12, 2010 I received the attached |
| ONLY thing that the search engines look at when | | | | email ... |
| determining a site's ranking -- they also analyze the | | | | >> What are some important tips that |
| popularity of a site on the Internet, judged by how | | | | everyone should ... |
| often other sites link to yours. And no one important | | | | >> Is there a kohl's in my hometown of |
| is going to link to a site that screams illiteracy. | | | | Longmont, Co? |
| Perhaps the most frustrating thing about poorly | | | | |