| Let's face it- we live in a world that is becoming | | | | It relies mostly on keywords and search engine |
| more and more technology based. Customers are | | | | optimization which help your website appear earlier in |
| turning to the World Wide Web when they need a | | | | any search. The more content you have built |
| new product or service, and companies are relying on | | | | surrounding your company (this can include multiple |
| websites, blogs and online articles to boost sales. | | | | website pages, blogs, whitepapers and articles), the |
| Inside sales people need to know where traffic is | | | | more likely you are to increase your sites popularity. |
| coming from in order to efficiently gather leads and | | | | Organic traffic tells inside sales people that there are |
| prospects. There are three important ways that | | | | people out there that are in need of their product or |
| potential customers are brought to a website: direct | | | | service, and if prospected properly, they could |
| traffic, organic traffic and social media traffic. | | | | become long-time customers. |
| 1. Direct Traffic | | | | 3. Social Media Traffic |
| Direct traffic involves people accessing your website | | | | This is the traffic that comes from people reading |
| through a bookmark or by "directly" typing the web | | | | your blogs, clicking on twitter links or visiting from |
| name into the URL. This sort of traffic does not | | | | sites such as LinkedIn and Facebook. Typically, these |
| depend on your SEO ratings or the popularity of your | | | | people can constitute both customers and |
| blog. It is important to understand how direct traffic | | | | competitors. Include an RSS feed button onto your |
| works because it tells you that people view your | | | | blog to keep people coming back and measure the |
| company as credible, and they came directly to your | | | | amount of time people spend re-tweeting your |
| page or blog to look for information and updates. | | | | information and participating on your Facebook page. |
| Direct traffic is great for lead generation because | | | | If you monitor social media traffic properly, inside |
| you know that the people purposefully came to your | | | | sales people can generate leads from the active |
| site, and they are interested in your product or | | | | participants because it shows that they are genuinely |
| service. | | | | intrigued by the information that you are posting. |
| 2. Organic Traffic | | | | If companies want to see their sales progress, they |
| Any traffic that comes to your website or blog | | | | need to help their inside sales reps fully understand |
| because of words typed into a search engine, such | | | | how to create leads from the tools that are out |
| as Google, Bing or Yahoo, is known as organic traffic. | | | | there. |