| It's axiomatic that the best writing is studded with | | | | the minds of your target audience. This helps |
| words so evocative they quicken the pulse of | | | | humanize your communication and enhances its |
| English-speaking people. But how does one strike a | | | | chances of making an emotional impact. |
| tone that sends a warm current through the hearts | | | | It isn't as difficult as it might seem - even for |
| of its recipients? And how on earth do we | | | | business writing. Let's try a few phrasings. |
| accomplish that with business writing? | | | | >> At Nordstrom we are PASSIONATE about |
| In that regard, we've all been given a big assist by | | | | the shopping experience and committed to providing |
| the British Council, which is dedicated to building | | | | you with FANTASTIC customer service. |
| strong cultural relations with other countries. The | | | | >> Robert Half International is the MOTHER |
| British Council conducted a study titled the Most | | | | company to an entire family of specialized staffing |
| Beautiful Words in the English Language. More than | | | | firms. |
| 40,000 people in 100 countries participated in the | | | | >> Outsourcing your accounting and human |
| study. A total of 70 words were ranked. Here is | | | | resource operations to ADP will give you the |
| what voters decided are the top 10 most beautiful | | | | FREEDOM you need to focus on the business |
| English words: | | | | activities that put a SMILE on your face and give you |
| 1. Mother | | | | more control over your DESTINY. |
| 2. Passion | | | | >> Starbucks strives to provide you with an |
| 3. Smile | | | | environment of PEACE and TRANQUILITY, a place |
| 4. Love | | | | where you have the LIBERTY to think FREE |
| 5. Eternity | | | | thoughts and give the LOVE of premium coffees a |
| 6. Fantastic | | | | chance to BLOSSOM anew. |
| 7. Destiny | | | | Okay, I cheated a bit on the last one by counting |
| 8. Freedom | | | | "free" - the root word of "freedom." I also included |
| 9. Liberty | | | | "peace" and "blossom," the No. 11 and 12 ranked |
| 10. Tranquility | | | | words. |
| So the question is ... how many of these words can | | | | Keep in mind that I just dashed off those sentences. |
| you lace into your next sales proposal, business | | | | With a little time and effort you can do much better, |
| letter, speech, billboard, newspaper ad or web page? | | | | and make a warm connection with your customers in |
| Do so and you'll be creating some positive imagery in | | | | the process. |