| Ten Steps To Prepare Yourself for Online Marketing | | | | projects. |
| Judy Cullins c. 2003 All Rights Reserved | | | | Divide and conquer. Think of chapter excerpts, |
| Still marketing through press releases, networking | | | | articles, tips,or how-to lists you can email free to |
| groups, and talksto groups? If these ways have | | | | prospective buyers. |
| brought you few clients or product sales,you may | | | | Incorporate a plan and action steps to sell other |
| now be ready for your virtual marketing machine, the | | | | products that relateto your book. These could |
| Internet! | | | | submitting informational pieces toePublishers so that |
| To get ready follow the following ten tips. | | | | your word gets out to thousands, eventens of |
| 1. Buy an up-to-date computer with a 56k modem | | | | thousands of people daily on the net. This |
| and Internetcapability. | | | | untappedaudience awaits your service and product. |
| 2. Open an email account. Bypass the freebies, | | | | For more informationon this, contact your book and |
| because youneed an email account from which you | | | | Internet promotion coach.. |
| can send an attachment. | | | | 7. Include your four-to-six line signature at the end of |
| You want to look professional. Don't use confusing | | | | every emailyou send with a benefit or special book |
| letters andnumbers. Use your name plus business key | | | | you want to sell. Includeyour name, email address, |
| word such as | | | | Web site address and phone number. |
| | | | Separate your note's end and signature with graphics |
| 3. Educate yourself about email, the Internet, and | | | | such as |
| your owncomputer program. Take a community | | | | ==== or #####. |
| college or adult schoolcomputer and Internet program | | | | 8. Market your book or products through writing |
| at low cost or free. You'll noticemany others like | | | | short articlesto submit to opt-in ezines. Use a search |
| yourself there, eager to learn. More | | | | engine to find Web siteezines in your category or |
| advancedstudents will help you each step of the | | | | genre or send directly to the ezines. |
| way. | | | | Your article must be compelling, concise and useful, |
| 4. Hire a one-on-one low-cost computer/internet | | | | so takecare and edit it until it shines.Most editors and |
| coach, whocan give you individual lessons if you don't | | | | publishers wantarticles from 500-1000 words. |
| want to attendseminars. They can help you proceed | | | | These people want and need your free information |
| successfully with youreBusiness. Call your local high | | | | for theirezines web sites. They publish with your |
| schools, computer schools orcolleges for | | | | Signature Box at the bottom. |
| computer-savvy student who will be happy toreceive | | | | 9. Submit your articles to top Web sites to multiply |
| $8 an hour.. | | | | sales. If youwrite business or how to books, use the |
| Connect with teachers, career centers, or student | | | | search engines to findthem. Top site ezines get from |
| centers tostart the ball rolling. Tell them you want an | | | | 25,000 to 500, 000 readersdaily. These sites need |
| assistant. Makean ad that lists the capabilities you | | | | your content, and they will pay youhandsomely by |
| need.Be sure to follow upbecause schools are less | | | | including your key words that help your searchengine |
| business oriented and may not call you back. | | | | position. Your coach is #2 now on Google and 35 |
| 5. Hire a virtual assistant because you are not only a | | | | others. |
| coach,speaker orauthor, you are a business! These | | | | They also include your url in a hyperlink straight to |
| assistants can sendout emails, create appropriate | | | | your Web siteor whereever you sell your products |
| folders of important contacts andlists, send out | | | | or service. |
| appropriate email and keep everything up-to-dateand | | | | 10. Create your own inexpensive book Web site. |
| organized. | | | | While it'spossible to sell books on other publishers' or |
| Make them part of your virtual marketing machine at | | | | book sellers' sites,you need to look forward and |
| a very lowcost. Use them as much as you want to | | | | eventually develop your own site. |
| expand your success. | | | | Authors without a site are like business people |
| You will look like a successful professional by adding | | | | without email. |
| new part-time staff. Start with 6-9 hours a week, | | | | You don't need a fancy Web site. Make your home |
| and watch your clientsand product sales grow! | | | | page sizzlewith dazzling ad copy and headings, and |
| 6. Offer more than just one product to your | | | | you'll sell books. Oneauthor put up a sales letter on |
| potential buyers. Partof the plan is to allow automatic, | | | | his home page, "Stop Your |
| ongoing sells for your lifetime,either on your Web site | | | | Divorce." So compelling, it sold over 250,000 copies of |
| or other seller sites. If you plan towrite a book, write | | | | hisbook. |
| a short one first. Then, expand as youcan. Publishing | | | | Be willing to do what it takes to get Online savvy |
| a short book is savvy business because youstart | | | | because thiswonderful markeing machine is there for |
| making money right away to fund your other | | | | you. |