| Information overload is the problem of internet | | | | it doesn't all have the same value for you. Organise it |
| marketers. The question is what you do with it all | | | | into that which means you have to do some long |
| and how's it helping you. | | | | term planning and that which is about short term |
| Help it. It won't help you unless you help it. Stuff | | | | actions. This isn't perfect but it's better than lumping |
| sitting on your hard drive will sit there until you move | | | | it all together and complaining of overload. |
| it. You have to have an attitude about it or towards | | | | Do it. There is no point to having the information |
| it. Too many people are actually secret collectors. | | | | unless it leads to action. You could choose what area |
| They have no intention of reading the information | | | | of internet marketing you're going to be in for your |
| never mind using it. Perhaps a less polite word would | | | | business. Then only get information on that area. |
| be hoarders. There are those who like to horde | | | | Then organise that particular type of information into |
| everything they get, in their garage or attic. Online | | | | long term and short term use. Finally, you need to |
| hoarders do it in folders on their computer. | | | | act on it. |
| Organise it. At least do this in your head if nowhere | | | | The information should indicate to you what you |
| else. The point about this information is it's not all the | | | | need to plan for over time, and what elements to |
| same kind of information. The topics and intentions | | | | plan for within it. Other information will show you |
| of it vary. For example, some deals with really big | | | | what small actions you'll need to take within that |
| subjects like developing an online business. You can't | | | | bigger plan. Keep going back to material you find |
| do that in a weekend. Other information deals with | | | | most valuable. Be prepared to grow a larger business |
| setting up an email account, and other information | | | | than you imagined you would. After all, what you've |
| deals with writing an article. It's not all the same and | | | | collected is about growing a business, so use it. |