| p>Many of the most effective low-cost marketing | | | | practice, and practice some more. The more you |
| strategies require writing. What can a small business | | | | write, the better you will become. |
| owner do if they're not much of a writer? Can they | | | | Register for and read free newsletters, ezines and |
| still market their business themselves on a shoestring | | | | special reports so you can get a feel for how they |
| budget? | | | | are written. There is so much information available via |
| Marketing is a form of communication. And you do | | | | the web; take advantage of it. |
| need to be able to write well to communicate | | | | Until you perfect your writing skills, always have |
| effectively. | | | | someone else proofread and edit what you have |
| So what do you do if you don't write very well? You | | | | written. They will catch things that you miss. They |
| have two choices. You can hire someone else to | | | | will tell you if something is unclear or confusing. |
| write for you. Or you can learn how to write. | | | | It's even a good idea to keep this up once you get |
| My suggestion is that you learn how to write. Writing | | | | good. Proofreading and editing your own work is |
| is a skill that can be learned. And if you are writing | | | | difficult. And typos and mistakes don't reflect well on |
| about an area that you have expertise in, YOU are | | | | you or your business. |
| the best person to share that information with your | | | | So if necessary, hire someone to do your writing until |
| prospects and customers. | | | | you learn or improve your skills. But do acquire the |
| Take a writing class at your local community college | | | | skills. Strong writing and communication skills will |
| or adult school. Learn the basics of good grammar | | | | always benefit you in business and in life, so it will |
| and then write, write, and write some more. Practice, | | | | definitely be time well spent. |