| An individual's demographic characteristics like age, | | | | are interested in facts like distribution of native tribes, |
| gender, race, tenure and education are considered | | | | cultural composition of a region etc. |
| important variable from a psychological perspective, | | | | These days, even business organizations have |
| as these attributes directly effect an individual's | | | | started to take serious interest in global |
| performance, satisfaction etc. Some people also | | | | demographics. They use global demographics as a |
| believe that attribute such as characteristics, | | | | basis for making crucial business decision. With |
| perception, attitude etc are also important as they | | | | glottalization become rampant, large corporations are |
| help in understanding of consumer behavior. These | | | | keen to sell their products globally. Hence, these |
| attributes can also assist in determination of various | | | | companies use demographic studies to determine the |
| sociological problems and thereafter aid in determining | | | | feasibility of investing in a certain country. Acquiring |
| appropriate solutions. Demographic study of just one | | | | valuable information from quantitative data is not an |
| individual or one community is of little significance | | | | easy task and involves a great deal of analysis. Data |
| hence it is done on a wide scale to cover a large | | | | visualization is one of the technique used for |
| geographical region. | | | | quantitative analysis. |
| Many demographic studies are undertaken on a global | | | | Data visualization facilitates analysis through graphical |
| level. A large number of these studies are undertaken | | | | representation of quantitative data. It helps in |
| by institutions such as UNO and World Bank. The | | | | determination of prevailing trends by depicting data |
| primary aim of these studies is to ascertain the level | | | | on charts or graphs. Conventional methods of data |
| of poverty, malnutrition and illiteracy. From an | | | | visualization are also applied to demographic data. This |
| economic perspectives world wide demographic | | | | however, doesn't help in analysis since demographic |
| surveys are undertaken to determine population | | | | data is associated with geographic locations. The |
| density, distribution of natural resources, | | | | problem of visualizing demographic data can be |
| industrialization etc. Sociologists and anthropologists | | | | countered though use of data-driven maps. |