| When it comes to article marketing research, the | | | | articles as well. |
| large majority of people don't do their homework | | | | 3. Identify problem-solution sets |
| before they start writing. This fact is either sad or | | | | People don't get on the Internet looking to buy |
| fortunate, depending on how you look at it, but the | | | | products, they get on to look for solutions or |
| truth is that doing a little legwork beforehand will go | | | | information that will help them solve problems. When |
| a long way toward your efforts of making your | | | | writing your articles, focus on providing that |
| organic traffic campaign a success. Let's take a look | | | | information or solution, and let the product sell itself |
| at 5 easy ways to boost your article's success | | | | as a natural extension of that answer. |
| before you even start writing: | | | | 4. Use a little human psychology |
| 1. Pick low competition keywords | | | | People have gold-fish attention spans. Keep your |
| Obviously, you should center your article campaign | | | | article short and sweet; hit on the main points and |
| around words in your niche that have as little | | | | hopefully, leave them wanting more information. Use |
| competition as possible. Many people are choosing | | | | catchy titles. Summarize your article in the intro |
| long-tail keywords as a solution to this issue. There is | | | | paragraph. Be humorous, creative, and original. |
| a variety of free keyword tracking tools available | | | | 5. Find a way to be unique |
| online to help you do this. | | | | Too often, web content is simply stolen from |
| 2. Research what your target readers are reading | | | | elsewhere and regurgitated. If you've done your |
| Once you've identified your keywords, take some | | | | article marketing research well, by the time you start |
| time to look through some of the article directories | | | | writing, you'll have a good idea of what NOT to say |
| to get a feel for the type of articles your target | | | | so as to avoid adding yourself to the line of |
| readers are snapping up. If you click on any given | | | | bobbleheads. Add new information, expand on what's |
| article on a site such as EzineArticles or Article Base | | | | readily available, and do it in your own voice. |
| and scroll to the bottom, you'll see a list of both the | | | | If you are less than confident in your ability to do the |
| most viewed and most published articles. This will | | | | research beforehand, hire a quality outsource |
| give you a feel for not only the type of information | | | | company to help. Otherwise, arm yourself with these |
| your readers are looking for and the titles that catch | | | | effective article writing strategies and hop on the |
| their attention, but it will also help you generate ideas | | | | organic marketing campaign train without further |
| and unique twists that you can do with your own | | | | delay! |