| As explained earlier how to churn out good focused | | | | position at which the ad is placed and the size of the |
| articles, it is also important to optimize the position | | | | advertisement. |
| the ads are placed so as to achieve the maximum | | | | Before we move on, you may want to familiarize |
| click-through rate. Here are some pointers to bear in | | | | yourself with the different formats of ads that |
| mind. Ensure that the ads follow the same colour | | | | Google offers. Many web publishers all generally agree |
| schemes as your website so that it does not look | | | | that the wide skyscraper, large rectangle and square |
| too glaring or out of place. Never add a border | | | | are the ones that achieve the greatest clicks. Place |
| around the ad to tempt people to click. Simplicity and | | | | the wide skyscraper on the left hand side of the |
| elegance is the key to go. In summary: try to blend | | | | page as people usually associate the left side with |
| the ads with your website and make them part of it. | | | | navigations and the eye would usually extend its |
| As mentioned earlier, the ads are closely linked to the | | | | peripheral vision to catch a glimpse of that area and it |
| topic of the content, which means that by blending | | | | may be wise to capitalize on that. For the large |
| the ads into your page, visitors will have more | | | | rectangles, put them at the end of the articles. Place |
| choices and more information as the they are | | | | the square ads right below the title but never put |
| interested in the content of the ad. Practice surfing | | | | them above the title. It gives the viewer the |
| through some websites and get some pointers from | | | | impression that the website is not credible and that |
| how other websites place their ads. | | | | the article is not even as important as the ad. Never |
| Besides optimizing the appearance of your AdSense | | | | make your website look as though it is made for |
| ads, there are other factors that ultimately decide | | | | AdSense. |
| whether the viewer will click the ad. They are the | | | | |